The best creative tools to use!

When we introduce somebody to innovation methodologies, especially those focused on business models, the role of creativity topic usually comes up. The most common question is whether we need to use creativity or not to innovate. There is a short answer for this: The majority of the most successful innovation methodologies give creativity a strong role. Moreover, all those methodologies clearly state that creativity is not a matter of genius or lucky lightbulb moments, but something that everyone can achieve with the help of proper tools.

From this basic statement we can go further into the topic of creativity in innovation. We can explain that the tools for creativity are used during a regular innovation process where teams should generate new ideas to further explore their feasibility as proper business models. For individuals not accustomed to innovation methodologies (which is almost everyone), the phases that utilize creativity are the most challenging..

Because of this challenge, innovators have developed a wide range of tools to help people unleash and nurture their innate creativity, which is usually constrained by the rules, procedures, and methods that many companies use. These restrictions are suited to run established companies, but they are not helpful to explore new possibilities during an innovation workshop or project.

Let us explore the most popular creativity tools for innovation. To get started it may be useful to separate them into two groups:
  1. Divergence tools, focused on the generation of as many ideas as possible.
  2. Convergence tools, which strive to analyze, filter and merge ideas, in order to select the best ones.

Within both groups there are a wide range of options to choose from, depending on the workshop and project. Below we will explain some of the most common tools, which also give us a short glimpse of what creativity for innovation means.

Divergent tools

All the creativity tools focused on divergence try to generate as many ideas as possible during a short time span, usually a few minutes during an ideation session. A basic rule here is not to criticize or judge new ideas as they come, as negativity is probably the best way to kill any ideation. Innovators should let their brains run free to generate as many possibilities as they can; filtering and merging will come later, during the convergence process.

Convergence Tools

Intended for a clear purpose: to help us to organize, filter and select all the ideas generated during the divergence process. This step requires a very different mindset, so the tools used for this purpose are also clearly different, focusing on analysis and synthesis, rather than idea generation. Many people might think that this kind of work is not creative, but in fact, it is. If we want to successfully finish any innovation process, running only the ideation step is useless. We should also have a clear method to filter the best ideas, leaving apart those not worthy enough, and focusing on the best ones.

Think Simple

    By | 2018-07-18T16:47:20+00:00 May 29th, 2016|Creative|